AleFi Terms & Conditions

The following terms and conditions (the “Terms”) govern all use of the www.alefi.us website and any other website operated by AleFi Technology Inc. and any related AleFi mobile applications (the “Apps”), and any products and services available at the Sites or Apps (collectively with the Sites and the Apps, the “Service”).

In these Terms, “you” or “your” means the person accepting these Terms and the company (if any) on whose behalf he/she is acting, and “we,” “us,” “our,” “AleFi,” or the “Company” means AleFi Technology Inc. The Terms describe your rights and responsibilities and form a legally binding agreement between AleFi and you with respect to your use of the Service. By using or accessing any part of the Service, you agree that you are at least eighteen (18) years old and have read, understand, and agree to be bound by all of these terms and conditions. If you do not agree to all of these terms and conditions, you must not use or access the Service.

If you are entering into these Terms on behalf of a company, you represent that you have the authority to bind that company to the terms of these Terms. We reserve the right, in our sole discretion, to modify or replace any of the terms or conditions of these Terms at any time. Your continued use of the Service following the posting of any changes to these Terms constitutes your acceptance of those changes and you are responsible for reviewing those terms. Some products or services that become available on the Service may be subject to additional or different terms and conditions, and if those additional terms and conditions conflict with these Terms, those additional terms and conditions will control.

PLEASE READ THESE TERMS CAREFULLY AS THEY CONTAIN IMPORTANT INFORMATION REGARDING YOUR LEGAL RIGHTS, REMEDIES, AND OBLIGATIONS. THESE INCLUDE VARIOUS LIMITATIONS AND EXCLUSIONS, A DISPUTE RESOLUTION CLAUSE THAT GOVERNS HOW DISPUTES WILL BE RESOLVED, AND A WAIVER OF RIGHTS TO BRING CLASS ACTION CLAIMS AGAINST US. IF YOU DO NOT AGREE WITH ALL OF THE TERMS OF THE TERMS OF USE AND THE ABOVE ELIGIBILITY REQUIREMENTS, YOU ARE PROHIBITED FROM USING THE SERVICE.

1. Registration Data and Account Security

As a condition to using some parts of the Service, you may be required to register an account with AleFi, select a password and username and provide other information about your identity, your company or your investments (“Registration Data”). You agree to (a) provide accurate, current and complete Registration Data; (b) maintain the security of your password and username; (c) maintain and promptly update the Registration Data, and any other information you provide to the Company, to keep it accurate, current and complete; and (d) be fully responsible for all use of your account and for any actions that take place using your account. Except as expressly provided in these Terms, you may only maintain one active account with the Services.

You agree and understand that you are responsible for maintaining the confidentiality of your Registration Data. By providing us with your e-mail address, you agree to receive all required notices electronically, including through the Services (such as by displaying links to notices generally on the App or Site) or to your e-mail address. It is your responsibility to update or change that e-mail address, as appropriate. If you become aware of any unauthorized use of your Registration Data or Account Information for the Services, you agree to notify us immediately.

2. Description of the Service

The Services are a platform for third parties to publish their own investment blogs and products (“Products”). The creators of the Products (“Creators”) may hold long or short positions in or derivatives of companies named in the Products and are free to buy or sell those positions at will. The Creators may take positions inconsistent with the views expressed in their Products or Content. Products available on the AleFi platform contain the Creators’ own opinions (and not those of the Company), and none of the information contained therein constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. You further understand that the Creators will not advise you personally concerning the nature, potential, value or suitability of any particular security, portfolio of securities, transaction, investment strategy or other matter.

3. Access to the Service

Subject to your compliance with these Terms, AleFi grants you a limited, revocable, nonexclusive license to access and use the Service and the Content for your own personal internal use. This license does not include any collection, aggregation, copying, duplication, scraping, display or derivative use of the Service nor any use of data mining, crawlers, robots, spiders, or similar data gathering and extraction tools for any purpose unless expressly permitted by AleFi in writing.

A limited exception is provided to general purpose internet search engines and non-commercial public archives that use such tools to gather information for the sole purpose of displaying hyperlinks to the Service. In order to collect, aggregate, copy, duplicate, scrape, display or make derivative use of the Service or any Content made available via the Service for other purposes (including commercial purposes) not stated herein, you must first obtain a written license from AleFi.

4. Regulatory Compliance

You agree to insure that any information disseminated pursuant to the Service, whether such dissemination is made (a) by you or on your behalf by a person authorized to disseminate information on your behalf or (b) otherwise, in any case, complies with all statutes, rules, regulations, orders or other governmental acts of any jurisdiction, whether foreign or domestic, including without limitation, (i) the Securities Act of 1933, as amended, including the rules and regulations promulgated thereunder, (ii) the Securities and Exchange Act of 1934, as amended, including Rule 10b-5 and the other rules and regulations promulgated thereunder, (iii) Regulation FD promulgated by the Securities and Exchange Commission, (iv) regulations promulgated by FINRA, and (v) any rules of any national or other securities exchange, including, without limitation, the New York Stock Exchange, the American Stock Exchange or the NASDAQ.

5. Paid Products or Services

As part of your use of the Service, AleFi may choose to offer you some paid products or services (such as on a subscription or as-used basis) (“Paid Products or Services”). If you choose to purchase any Paid Products or Services, you are responsible for paying the applicable prices for each Paid Products or Service.

The prices for these Paid Products or Services may be found on the App or Site. We may change our fees from time to time by posting the changes on the App or Site, but with no advance notice required for temporary promotions or any changes that result in the reduction of fees.

If your payment method fails or your account is past due, we may collect amounts owed by charging other payment methods on file with us, and retain collection agencies and legal counsel. In addition, you will be subject to late fees. AleFi, or the collection agencies we retain, may also report information about your account to credit bureaus, and, as a result, late payments, missed payments, or other defaults on your account may be reflected in your credit report. If you wish to dispute the information AleFi reported to a credit bureau (i.e., Experian, Equifax or TransUnion) please contact us. If you wish to dispute the information a collection agency reported to a credit bureau regarding your account, you must contact the collection agency directly.

Some Paid Products or Services may provide a free trial or introductory offer. If such an offer is provided, only one per user, per person, per household and per email address is allowed at any given point in time. In addition, there is a limit of one trial per user, per person, per household and per email address in any given one-year period unless otherwise stated in the offer.

6. Payment Policies (Pending to Determine)

Our purchase and checkout process from the Shop is powered by our third-party payment processors (e.g., Shopify using both Stripe and PayPal) (“Payment Processor”). The processing of payments will be subject to the terms, conditions, and privacy policies of the Payment Processor, in addition to this Agreement. You agree to pay us, through the Payment Processor, all charges at the prices then in effect for any purchase in accordance with the applicable payment terms. You agree to make payment using the payment method you provide with your Account. We reserve the right to correct, or to instruct our Payment Processor to correct, any errors or mistakes, even if payment has already been requested or received.

For any Paid Products or Services available on a subscription basis, we may offer you an option to be billed by the Month, Quarter, or Year (each, a “Subscription Period”) depending on the options available for each Paid Products or Service. Fees for each Subscription Period will be pre-paid at the start of the Subscription Period, charged to the credit card you provide prior to the start of such Subscription Period. Any change to the fees for subscription based Paid Products or Service will be effective as of the commencement of the Subscription Period immediately following such change. Except as provided in these Terms, all fees pre-paid by you are non-refundable. If you wish to cancel your subscription, you may do so by selecting the cancel option for that Paid Products or Service, if available, within your account dashboard or by contacting us. Once we process your cancellation request you will not be charged for future Subscription Periods, your access to the specific Paid Products or Service will continue until the end of your current Subscription Period.

While you may cancel any Paid Products or Services at any time, you won’t be issued a refund except in our sole discretion, or if legally required.

AleFi reserves the right to cancel your subscription for Paid Products or Services at any time for any reason or no reason. If we cancel your subscription for any reason other than your failure to pay or breach of these Terms (or any other terms you have agreed to with AleFi) you will receive a pro-rated refund of the fees you pre-paid, if any. Your refund will consist of all pre-paid fees for each complete month remaining in your Subscription Period.
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7. App or Site Content

You understand that all postings, messages, text, images, video or other materials (“Content”) posted or published on, uploaded to, transmitted through, or linked from, the Service (hereinafter, “post”, “posted” or “published”), whether by AleFi, users of the Service (“Users”) or Creators (as defined below), are the sole responsibility of the person or entity from whom such Content originated.

You agree that by using the Service, you may be exposed to Content that is offensive, indecent, inaccurate, misleading, or otherwise objectionable. AleFi, its affiliates and partners are not responsible for the conduct, whether online or offline, of any User or Creator. You agree that you bear all risks associated with, the use or posting of any Content, that you may not rely on said Content, and that under no circumstances will AleFi, its affiliates, or partners be liable in any way for any Content or for any loss or damage of any kind incurred as a result of the use of any Content posted or otherwise made available via the Service. You may not republish, post, transmit or distribute the Content to online bulletin and message boards, blogs, chat rooms, intranets or anywhere else without our consent.

8. User Content Posted on the Service

You are solely responsible for the Content that you post on or through the Service, or otherwise transmit to or share with other Users (collectively, the “User Content”). You shall not (and shall not permit any third party to) create, upload, download, post, submit or otherwise distribute or facilitate distribution of any User Content on or through the Service, that:

• You did not create or have permission to post;
• Infringes any patent, trademark, trade secret, copyright, moral right, right of publicity, right of privacy, or other right of any other person or entity or violates these Terms or any law or contractual duty (see our Notice of Infringement – DMCA policy below); you know is false, misleading, untruthful or inaccurate;
• Defames, libels, ridicules, mocks, disparages, threatens, harass, intimidates or abuses anyone;
• Attempts to impersonate any other party
• Harvests or otherwise collects information about users without their consent
• Uses tools which anonymize your internet protocol address (e.g., anonymous proxy) to access the Service
• Constitutes unauthorized or unsolicited advertising, junk or bulk email or pyramid schemes
• Includes anyone’s identification documents or sensitive financial information
• Promise returns or refunds to any subscriber to your Room.

You acknowledge that AleFi does not pre-screen, endorse or approve User Content, but that AleFi shall have the right (but not the obligation) in its sole discretion to refuse, delete or remove any User Content that is available via the Service, including in connection with violations of the letter or spirit of the Terms or for any other reason. You are solely responsible at your sole cost and expense for creating backup copies and replacing any User Content you post or store on the Service or otherwise provide to the Company.
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When you post User Content to the Service, you authorize and direct us to make such copies thereof as we deem necessary in order to facilitate the posting and storage of the User Content on the Service. By posting User Content to any part of the Service, you automatically grant, and you represent and warrant that you have the right to grant, to AleFi an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content, and your name, voice, and/or likeness as contained in your Content, for any purpose, commercial, advertising, or otherwise, on or in connection with the Service or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize of the foregoing. AleFi does not assert any ownership over your User Content; rather, as between us and you, subject to the rights granted to us in these Terms, you retain full ownership of all of your User Content and any intellectual property rights or other proprietary rights associated with your User Content. You also hereby grant each user of the Service a non-exclusive license to access your User Content through the Service, and to use, reproduce, distribute, display, and perform such User Content as permitted through the functionality of the Service and under these Terms.

We also reserve the right, at all time and in our sole discretion, to disclose any user content and other related information for any reason including without limitation (a) to satisfy any applicable law, regulation, legal process or governmental request; (b) to enforce the terms of the Agreements; (c) to protect AleFis’ legal rights and remedies; (d) if we, in our reasonable discretion, believe that someone’s health or safety may be threatened; or (e) to report a crime or other offensive behavior.

9. Feedback

You acknowledge and agree that any questions, comments, suggestions, ideas, feedback or other information about the Service (“Feedback”), provided by you to the Company are non-confidential and shall become the sole property of the Company. The Company shall own exclusive rights, including all intellectual property rights, and shall be entitled to the unrestricted use and dissemination of this Feedback for any purpose, commercial or otherwise, without acknowledgment or compensation to you.

10. Copyright Complaints

We respect the intellectual property rights of others and we prohibit Users from posting or otherwise transmitting on the Service any materials that violate another party’s intellectual property rights. If you believe that your work has been reproduced in the Service in a manner that constitutes copyright infringement, or your intellectual property rights have been otherwise violated, you may submit a notification to AleFi copyright agent in accordance with the Digital Millennium Copyright Act (the “DMCA”), by providing the following information in writing:

• Identification of the copyrighted work that is claimed to be infringed;
• Identification of the allegedly infringing material that is requested to be removed, including a description of where it is located on the Service;
• Information for our copyright agent to contact you, such as an address, telephone number, and, if available, e-mail address;
• A statement that you have a good faith belief that the identified, allegedly infringing use is not authorized by the copyright owner, its agent or the law;
• A statement that the information above is accurate, and under penalty of perjury, that you are the copyright owner or the authorized person to act on behalf of the copyright owner; and
• A physical or electronic signature of a person authorized to act on behalf of the owner of the copyright or of an exclusive right that is allegedly infringed.

If you are asserting infringement of an intellectual property right other than copyright, please specify the intellectual property right at issue (for example, “trademark”) by noting this in your written notice. You acknowledge that if you fail to comply with all of the requirements for a notice of infringement as specified above, your DMCA notice may not be valid.

Notices of copyright infringement claims should be sent to team@alefi.us

‍Further information on the DMCA can be found in 17 U.S.C. 512 or on the United States Copyright Office website at http://www.copyright.gov/legislation/dmca.pdf.

11. Third-Party Services, Other Websites, and Content

The Company may provide links or access to other websites, apps, products or services provided by third-party service providers (“Third-Party Services”) when you visit the App or Site or use the Service.
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Third-Party Services are not reviewed, controlled, examined, sponsored, or endorsed by AleFi and AleFi is not responsible for the information, advertising, products, resources or other material of any Third-Party Services or any link contained in Third-Party Services. The inclusion of any Third-Party Services not imply endorsement of the owner/sponsor of the Third-Party Services or its content by AleFi. Your use of any such Third-Party Services is at your own risk.

AleFi makes no representations or warranties with respect to Third-Party Services and will not be liable for such Third-Party Services, even when used in conjunction with the Service. AleFi does not endorse or sponsor any products or services provided by third parties that are made available through the Service.

In using any Third-Party Services made available via the Service, you must agree to comply with and be bound by the Terms of Service, Privacy Policy, or other terms and conditions of the third-party service providers.

12. Advertising

As part of the Service, we may include advertisements provided by AleFi and/or a third party, which may be targeted to the Content or information on the Service, queries made through the Service, or other information. The types and extent of advertising on the Service are subject to change. In consideration for AleFi granting you access to and use of the Service, you agree that AleFi and its third-party providers and partners may place such advertising on the Service or in connection with the display of Content or information from the Service whether submitted by you or others. Third-party advertisers and sponsors are responsible for ensuring that material submitted for inclusion in advertisements on the Service is accurate and complies with applicable laws. We are not responsible for the illegality or any error, inaccuracy or problem in the advertiser’s or sponsor’s materials.

13. Account Information from Third-Party Sites

Users may direct AleFi to retrieve their own information maintained by third parties with which they have customer relationships, maintain accounts or engage in financial transactions (“Account Information”). By submitting information, data, passwords, usernames, PINs, other log-in information, materials and other content to AleFi through the Service, you are granting AleFi a rights to use such information and content for the purpose of providing the Service. AleFi may use and store the content in accordance with this Agreement and our Privacy Policy. You represent and warrant that you are entitled to submit it to AleFi for use for this purpose, without any obligation by AleFi to pay any fees or be subject to any restrictions or limitations, including any contained in the third party’s terms of service. AleFi works with third parties to access your Account Information. AleFi makes no effort to review the Account Information for any purpose, including but not limited to accuracy, legality or non-infringement. By using the Service, you expressly authorize AleFi to access and store your Account Information maintained by identified third parties, on your behalf as your agent.

For instance, when you use the Robinhood or TD Ameritrade features of the Service, you will be directly connected to, and you will be connecting your brokerage accounts to, the Robinhood or TD Ameritrade websites and/or application program interfaces through the Service. AleFi will submit information including usernames and passwords that you provide to log into the Robinhood or TD Ameritrade website or service (or any similar Third-Party Services) to access your Account Information, and AleFi will store information relating to, among other things, your portfolio holdings, watch lists and transaction history to, among other things, facilitate your use of the Service.

You hereby authorize and permit AleFi to use and store information submitted by you to accomplish the foregoing and to configure the Service so that it is compatible with the third-party sites for which you submit your information. For purposes of this Agreement and solely to provide the Account Information to you as part of the Service, you grant us a limited power of attorney, and appoint us as your attorney-in-fact and agent, to access third-party sites, retrieve and use your information with the full power and authority to do and perform each thing necessary in connection with such activities, as you could do in person.

You acknowledge and agree that when AleFi is accessing and retrieving account information from third-party sites, AleFi is acting as your agent, and not as the agent of or on behalf of the third party that operates the third-party site.

AleFi does not review the Account Information for accuracy, legality or non-infringement, and is not responsible for the Account Information or products and services offered by or on third-party sites. AleFi is not responsible for any processing errors or fees or other Service-related issues, including those issues that may arise from inaccurate account information. With respect to the use of third-party products in conjunction with the Service, AleFi cannot always foresee or anticipate technical or other difficulties which may result in failure to obtain data or loss of data, personalization settings or other service interruptions. AleFi does not assume any liability for the timeliness, accuracy, deletion, non-delivery or failure to store any user data, communications or personalization settings. For example, when displayed through the Services, Account Information is only as fresh as the time shown, which reflects when the information is obtained from such sites. Such information may be more up to date when obtained directly from the relevant sites. You agree to indemnify AleFi for any losses, costs, expenses or damages incurred by AleFi due to your use of third-party products or services, including any violation of a third party’s Terms of Service or other agreement relating to such products or services.

14. Data and Intellectual Property Ownership

AleFi takes its data and intellectual property rights very seriously. As between AleFi and you, AleFi owns, has licensed, or otherwise has rights, title and interest in and to the Service and all of the content that appears on the Service (except that User Content shall remain owned by the user who posted such User Content). AleFi’s intellectual property rights include, but are not limited to, copyrights, trademark rights, trade dress rights, and trade secrets. You agree that you have no right, title or interest in or to the Service or any other AleFi content.

All software (including source code), logos, icons, the Service’s “look and feel,” text, graphics, images, video clips, sound clips, content, notices, data, page layout, and selection and arrangement of the content and all copyrights, patents, trade secrets, trademarks and other intellectual property rights therein shall be owned solely and exclusively by AleFi and/or its licensors and are protected by United States and international copyright, trade secret or other intellectual property laws and treaties. The compilation of all content and any software or other materials provided by AleFi on the Service, or in connection with the Service are the exclusive property of AleFi and/or its licensors and are protected by United States and international copyright, trade secret or other intellectual property laws and treaties. AleFi and its licensors reserve all rights, title and interest in and to the Service and its content (other than User Content), including, without limitation, the exclusive right to create derivative works therefrom.

You hereby consent that, if you choose to become a paying customer of AleFi, AleFi may identify you as an AleFi customer (using your name and logo) and generally describe the products or services it provides to you in its promotional materials, presentations, and proposals to other current and prospective customers.

15. Restrictions on Content and Use of Service

In addition, you agree not to use the Service to:

• In any unlawful manner or in any other manner that could damage, disable, overburden or impair the Service;
• Impersonate any person or entity, or falsely state or otherwise misrepresent yourself, your age or your affiliation with any person or entity;
• Post or otherwise make publicly available on the Service any private information of any third party, including addresses, phone numbers, email addresses, Social Security numbers and credit card numbers;
• Post or otherwise make available any material that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment;
• Post or otherwise make available content that would constitute, encourage or provide instructions for a criminal offense, violate the rights of any party, or that would otherwise create liability or violate any local, state, national or international law;
• Violate any applicable law or regulation while accessing and using the Service, including, without limitation, the rules and regulations of the U.S. Securities and Exchange Commission and the national or other securities exchanges (especially and including the rule against making false or misleading statements to manipulate the price of any security);
• Interfere with the working of our Services, or impose an unreasonable or disproportionately large load on our infrastructure;
• Forge headers or otherwise manipulate identifiers in order to disguise the origin of any information transmitted by you; or
• Post or otherwise make available any information that you do not have a right to make available under any law or under contractual or fiduciary relationships (such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under nondisclosure agreements).

16. Securities Disclaimer

AleFi is not a tax advisor, broker, financial advisor, or investment advisor. The service is not intended to provide tax, legal, financial, or investment advice, and nothing on the service should be construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any security.

Trading in such securities can result in immediate and substantial losses of the capital invested. You should only invest risk capital, and not capital required for other purposes. You alone are solely responsible for determining whether any investment, security or strategy or any other product or service, is appropriate or suitable for you based on your investment objectives and personal and financial situation. You should also consult an attorney or tax professional regarding your specific legal or tax situation.

The Content is to be used for informational and entertainment purposes only and the Service does not provide investment advice for any individual. AleFi, its affiliates, and partners specifically disclaim any and all liability or loss arising out of any action taken in reliance on Content, including but not limited to market value or other loss on the sale or purchase of any company, property, product, service, security, instrument, or any other matter.

You understand that an investment in any security is subject to a number of risks and that discussions of any security published on the Service will not contain a list or description of relevant risk factors. In addition, please note that some of the stocks about which Content is published on the Service have a low market capitalization and/or insufficient public float. Such stocks are subject to more risk than stocks of larger companies, including greater volatility, lower liquidity, and less publicly available information.

AleFi is not responsible for any trading, buy/sell orders or other activity that you conduct or that otherwise happens in connection with any of your brokerage accounts.

17. Other Disclaimers

The Service may be temporarily unavailable from time to time for maintenance or other reasons. The Company assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, User Content. The Company is not responsible for any technical malfunction or other problems of any telephone network or service, computer systems, servers or providers, computer or mobile phone equipment, or software on account of technical problems or traffic congestion on the Internet or at any site or with respect to the Service or combination thereof, including injury or damage to User’s or to any other person’s computer, mobile phone, or other hardware or software, related to or resulting from using or downloading Content in connection with the Web and/or in connection with the Service. Under no circumstances will the Company be responsible for any loss or damage, including any loss or damage to any User Content or personal injury or death, resulting from anyone’s use of the Service or any posted on or through the Service or transmitted to or by Users, or any interactions between Users, whether online or offline.

The Service may provide information from or links to certain brokerage companies for your convenience only. AleFi is not a registered broker-dealer and does not endorse or recommend the services of any brokerage company. The brokerage company you select (and not AleFi) is solely responsible for its services to you.

AleFi, its affiliates, and partners shall not be liable for any damages or costs of any type arising out of or in any way connected with your use of the services of any brokerage company.The service and the content are provided “as-is” and the company, its partners, and its affiliates disclaim any and all representations and warranties, whether express or implied, including implied warranties of title, merchantability, fitness for a particular purpose or non-infringement. The company cannot guarantee and does not promise any specific results from the use of the service.

The company does not represent or warrant that software, content, or materials on the service or elsewhere are accurate, complete, reliable, current, or error-free or that the service or any of the servers used to operate the service are free of viruses or other harmful components. Therefore, you should exercise caution in the use and downloading of any content or materials and use industry-recognized software to detect and disinfect viruses. Without limiting the foregoing, you understand and agree that you download or otherwise obtain content, data or other material from or through the service at your own discretion and risk and that you will be solely responsible for your use thereof and any damages to your mobile device or computer system, loss of data or other harm of any kind that may result.

For the avoidance of doubt, the company does not disclaim warranties for intentional breach of duty. The warranty disclaimer does not affect the limitation of liability as set out below.

Because some states or jurisdictions do not allow the disclaimer of implied warranties, the forgoing disclaimer may, in whole or in part, not apply to you.

We do not and cannot control the flow of data to or from our network and other portions of the internet, wireless networks, or other third-party networks. Such flow depends in large part on the performance of the internet and wireless services provided or controlled by third parties. At times, actions or inactions of such third parties may impair or disrupt your connections to the internet, wireless services, or portions thereof. We cannot guarantee that such events will not occur. Accordingly, we disclaim any and all liability resulting from or related to third-party actions or inactions that impair or disrupt your connections to the internet, wireless services, or portions thereof, or the use of the service.

The Company reserves the right to change any and all Content, software and other items used or contained in the Service at any time without notice. Reference to any products, services, processes, or other information, by trade name, trademark, manufacturer, and supplier or otherwise does not constitute or imply endorsement, sponsorship, or recommendation thereof, or any affiliation therewith, by the Company.

18. Limitation on Liability

Notwithstanding anything to the contrary contained herein and to the fullest extent permitted by law, the liability of the company and its affiliates, partners, members, managers, directors, officers, employees, and agents to you for any cause whatsoever, and regardless of the form of the action, will at all times be limited to the amount paid, if any, by you to the company for the service in the immediately preceding six months. In no event will the company, its affiliates, partners, members, managers, directors, officers, employees, or agents be liable to you or any third person for any indirect, consequential, exemplary, incidental, special or punitive damages, including for any lost profits or lost data arising from your use of the service, or any of the content or other materials on, accessed through or downloaded from the service, even if the company or its affiliates, partners, members, managers, directors, officers, employees or agents is aware or has been advised of the possibility of such damages. You acknowledge that if no fees are paid to the company for the service, you shall be limited to injunctive relief only, unless otherwise permitted by law, and shall not be entitled to damages of any kind from the company, regardless of the cause of action. Certain state laws do not allow limitations on implied warranties or the exclusion or limitation of certain damages. If these laws apply to you, some or all of the above disclaimers, exclusions, or limitations may not apply to you, and you may have additional rights.

19. Suspension; Termination

If we believe you are abusing our Services in any way, we may, in our sole discretion and without limiting other remedies, limit, suspend, or terminate your user account(s) and access to our Services, delay or remove hosted content, remove any special status associated with your account(s), remove, not display, and/or demote listings, reduce or eliminate any discounts, and take technical and/or legal steps to prevent you from using our Services. In the event of any such suspension or termination and we have to refund any amounts to the Users of your Room, you agree to pay us for any such refunded amounts.

The Company may terminate your account, delete your profile and any User Content that you have posted on the Service, and/or prohibit you from using or accessing the Service for any reason, or no reason, at any time in its sole discretion, with or without notice, including if it believes that you are under eighteen (18) years of age.

20. Arbitration, Class Action Waiver, and Governing Law

This Section includes an arbitration agreement and an agreement that all claims will be brought only in an individual capacity (and not as a class action or other representative proceeding) (“Arbitration Agreement”).

Please read it carefully.You may opt-out of the Arbitration Agreement by following the opt out procedure described below.

Informal Process First. You agree that in the event of any dispute between you and AleFi, you will first contact AleFi and make a good faith sustained effort to resolve the dispute before resorting to more formal means of resolution, including without limitation any court action.

Arbitration Agreement. After the informal dispute resolution process any remaining dispute, controversy, or claim (collectively, “Claim”) relating in any way to your use of AleFi’s services and/or products, including the Service, or relating in any way to the communications between you and AleFi or any other user of the Service, will be finally resolved by binding arbitration. This mandatory Arbitration Agreement applies equally to you and AleFi. However, this Arbitration Agreement does not (a) govern any Claim by AleFi for infringement of its intellectual property or access to the Service that is unauthorized or exceeds authorization granted in these Terms or (b) bar you from making use of applicable small claims court procedures in appropriate cases. If you are an individual, you may opt out of this Arbitration Agreement within thirty (30) days of the first of the date you access or use this Service by following the procedure described below.

Arbitration is more informal than a lawsuit in court. There is no judge or jury in arbitration. Instead, the dispute is resolve by a neutral arbitrator. Court review of an arbitration award is limited. Except to the extent the parties agree otherwise, arbitrators can award the same damages and relief that a court can award. You agree that the U.S. Federal Arbitration Act governs the interpretation and enforcement of this provision, and that you and AleFi are each waiving the right to a trial by jury or to participate in a class action. This arbitration provision will survive any termination of these Terms.

Any arbitration will be administered by the American Arbitration Association (AAA) under its rules including, if you are an individual, the AAA’s Supplementary Procedures for Consumer-Related Disputes. If you are not an individual or have used the Service on behalf of an entity, the AAA’s Supplementary Procedures for Consumer-Related Disputes will not be used. The AAA’s rules are available at www.adr.org or by calling 1-800-778-7879.

The number of arbitrators will be one. You may choose to have the arbitration conducted by telephone, based on written submissions, or in person in the county where you live or at another mutually agreed location. The arbitration will be conducted in the English language. California law will apply. Judgment on the award rendered by the arbitrator may be entered in any court having jurisdiction thereof.

Payment of all filing, administration, and arbitrator fees will be governed by the AAA’s rules. If you are an individual and have not accessed or used the Service on behalf of an entity, we will reimburse those fees for claims totaling less than $10,000, unless the arbitrator determines the claims are frivolous, and we will not seek attorney's fees and costs in arbitration unless the arbitrator determines the claims are frivolous.

The arbitrator, and not any federal, state, or local court, will have exclusive authority to resolve any dispute relating to the interpretation, applicability, unconscionability, arbitrability, enforceability, or formation of this Arbitration Agreement, including any claim that all or any part of this Arbitration Agreement is void or voidable. However, the preceding sentence will not apply to the “Class Action Waiver” section below.

21. Class Action Waiver

Any Claim must be brought in the respective party’s individual capacity, and not as a plaintiff or class member in any purported class, collective, representative, multiple plaintiffs, or similar proceeding (“Class Action”). The parties expressly waive any ability to maintain any Class Action in any forum. If the Claim is subject to arbitration, the arbitrator will not have the authority to combine or aggregate similar claims or conduct any Class Action nor make an award to any person or entity not a party to the arbitration. Any claim that all or part of this Class Action Waiver is unenforceable, unconscionable, void, or voidable may be determined only by a court of competent jurisdiction and not by an arbitrator. The parties understand that any right to litigate in court, to have a judge or jury decide their case, or to be a party to a class or representative action, is waived and that any claims must be decided individually, through arbitration.

If this class action waiver is found to be unenforceable, then the entirety of the Arbitration Agreement, if otherwise effective, will be null and void. The arbitrator may award declaratory or injunctive relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party’s individual claim. If for any reason a claim proceeds in court rather than in arbitration, you and AleFi each waive any right to a jury trial.

22. Indemnity

To the fullest extent permitted by law, you agree to indemnify and hold the Company, its subsidiaries, and affiliates, and each of their members, managers, directors, officers, agents, contractors, partners, and employees, harmless from and against any loss, liability, claim, demand, damages, costs, and expenses, including reasonable attorney’s fees, arising out of or in connection with your use of the Service, your use of any Third-Party Services that are made available by the Service, any Content you post or Content you share on or through the Service or otherwise, your conduct in connection with the Service or with other Users, or any violation of these Terms or of any law, rule, regulation or order, or the rights of any third party. This indemnity shall survive any termination or cessation of use by you of the Service. Without limiting the generality of the foregoing, you agree to indemnify and hold the Company and its licensors harmless for any improper or illegal use of your account, including the illegal or improper use of your account by someone to whom you have given permission to use your account.

23. Equitable Remedies

You hereby agree that the Company would be irreparably damaged if these Terms were not specifically enforced, and therefore you agree that the Company shall be entitled, without bond, other security, or proof of damages, to appropriate equitable remedies with respect to breaches of these Terms, in addition to such other remedies as the Company may otherwise have available to it under applicable laws.

24. Apple App Use

The following terms and conditions apply to you only if you are using the App from the Apple App Store. To the extent, the other terms and conditions of the Terms are less restrictive than, or otherwise conflict with, the terms and conditions of this paragraph, the more restrictive or conflicting terms and conditions in this paragraph apply, but solely with respect to App from the Apple App Store. You acknowledge and agree that these Terms are solely between you and Provider, not Apple and that Apple has no responsibility for the App or content thereof. Your use of the App must comply with the App Store Terms of Use. You acknowledge that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the App. In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price, if any, for the App to you; to the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be solely governed by these Terms. You and Provider acknowledge that Apple is not responsible for addressing any claims of you or any third party relating to the App or your possession and/or use of the App, including, but not limited to: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection or similar legislation. You and Provider acknowledge that, in the event of any third-party claim that the App or your possession and use of that App infringe that third party’s intellectual property rights, Provider, not Apple, will be solely responsible for the investigation, defense, settlement and discharge of any such intellectual property infringement claim to the extent required by these Terms of Use. You must comply with applicable third-party terms of agreement when using the App. You and Provider acknowledge and agree that Apple, and Apple’s subsidiaries, are third-party beneficiaries of these Terms as they relate to your license of the App, and that, upon your acceptance of the Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary thereof.

25. Google Play Store App Use

If you acquire the App from Google, Inc. or one of its affiliates (“Google”) via Google Play or its successor(s), then to the extent of any conflict between the Google Terms of Service and the Google Play Business and Program Policies or such other terms which Google designates as default end user license terms for Google Play (all of which together are referred to as the “Google Play Terms), and the other terms and conditions in these Terms, the Google Play Terms shall apply with respect to your use of any App that you acquire from Google Play. Provider and you hereby acknowledge that Google does not have any responsibility or liability related to compliance or non-compliance by Provider or you (or any other user) under these Terms or the Google Play Terms.

26. Additional Terms

These Terms constitute the entire agreement between you and the Company regarding the use of the Service, superseding any prior agreements between you and the Company relating to your use of the Service. The failure of the Company to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision in that or any other instance. If any provision of these Terms is held invalid, the remainder of these Terms shall continue in full force and effect. If any provision of these Terms shall be deemed unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from these Terms and shall not affect the validity and enforceability of any remaining provisions.

27. Investment Considerations

Investment Considerations supplements and is incorporated into the Terms of Service Agreement.All trading and investment involves a high degree of risk, which leads to risk of loss. The following is a discussion and some examples of risks of loss. You acknowledge it is your obligation to take additional steps and learn more about the risks and investment considerations relating to any particular investment, including any trading and investment discussed in Content.

Users of the Services, including Publishers, may own stocks or products they discuss in the Content and that may create an incentive for them to promote the stock or actions related to it.  They also may have relationships with broker-dealers or other third parties, and those relationships may provide financial incentives or otherwise create conflicts of interest when the parties are submitting Content. AleFi requests Users disclose relationships that create conflicts of interest but Users, including Publishers, may fail to make those disclosures or the disclosures may be incomplete, inaccurate, obscure or otherwise ineffective. AleFi, for itself and its Affiliates, disclaims all liability for actions or inactions of any third parties, including all Content providers such as Publishers.

AleFi, in any capacity for which it provides Services, including submitting Content or acting as a Publisher, provides information and takes actions so Users will use the Services. AleFi may have relationships with broker-dealers that benefit Users and for which it does not receive any compensation, but for example, the relationships may help AleFi increase the number of Users or the User’s use of the Services. Broker-dealers may increase their trading volume or other transactions for which they receive income and profits.

The following risks and many other risks of loss are associated with every security, option, product, strategy, trading program or other investment. There are frequently sharp differences between the anticipated profits and the actual results achieved.

• Trading and investments are subject to numerous transaction based fees and costs, including for brokerage and clearing, and these fees reduce the value of investments. Active trading and investing increases transaction fees. Investment profits may not cover the cost of the transaction fees. Publisher and other information, including AleFi's, are likely to suggest more active trading and thus Users may incur greater transaction fees or similar costs.
• Differences among investments, trading, strategies and other factors can quickly lead to losses (such as the large and fast movements that can occur with complex exchange traded fund products) and/or large losses (for example, trading or investing on margin or leverage increases the risk and size of loss). Trading in less liquid products increases the risk of loss.
• No person can guarantee favorable returns, profits or that you will not incur losses. If a person is making any guarantees, you should carefully consider whether that person is being truthful and accurate.
• AleFi does not establish qualifications for Users to submit Content, and like all community based forums, Users may be inexperienced or in other ways lacking knowledge. AleFi's own Content may have deficiencies as a result of a variety of factors, such as inexperience or errors.
• Past performance is not necessarily indicative of future performance.
• Hypothetical examples may rely on hindsight, use past performance, rely on limited data or otherwise be tailored to achieve certain results.
• The market changes continuously and Content, data, prices and other information you are reviewing may not be current, complete or accurate. For example, AleFi's Content that replicates third parties’ portfolios lags those third parties’ actions because it is based on publicly reported information that is not required to be real-time, and therefore the information provided through the Services is not real-time or current, but intended for informational purposes.
• No person is providing individual advice or acting as accounting, tax or investment counsel to Users, and tax considerations and the costs and expenses of investing will affect investment performance.

AleFi's Content is intended to relate to securities. As set forth in the Agreement, AleFi is not, and it does not require any Users, including any Publishers, to be licensed as investment advisers, broker-dealers or otherwise licensed or regulated to be providers of investment services, instruments or products. Licensed broker-dealers are authorized to offer and sell securities and offer their customers the ability to trade and invest in securities and other investment instruments through regulated brokerage accounts.

Also as set forth in the Agreement, the Content is not, and is not intended to be, tailored to any specific person or individual circumstances. Licensed investment advisers offer and sell investment advice that is designed for an individual and his or her circumstances. These are not the types of parties typically providing Content on AleFi.

Licensed broker-dealers and investment advisers provide their customers with risk disclosures and other important information. The U.S. Securities and Exchange Commission (https://www.sec.gov/ ) regulates broker-dealers and investment advisers. The Financial Industry Regulatory Authority (https://www.finra.org/#/ ) also regulates licensed broker-dealers. You may find and review the disciplinary history of a licensed broker-dealer on Brokercheck (https://brokercheck.finra.org/ ). You may look up information regarding registered investment advisers on the [IARD (https://adviserinfo.sec.gov/ ). State authorities also may regulate broker-dealers and investment advisers.

In addition to securities, other investment products, such as commodities futures, foreign exchange products, binary options, and cryptocurrency have different risks and generally are viewed as higher risk products. Additionally, those investment products and their providers may be regulated by different government and regulatory authorities, including the U.S. Commodity Futures Trading Commission (https://www.cftc.gov/ ) and the National Futures Association (https://www.nfa.futures.org/  ).  If you encounter Content relating to investments, products or strategies that involve non-securities or non-security options, you may notify AleFi at team@alefi.us.

Specifically with respect to AleFi's Content that relates to investments made by certain hedge funds and any Services related to it, the information provided is hypothetical performance results that are prepared with the benefit of hindsight. AleFi's study and related Services, including Content such as an AleFi portfolio, is based on past performance. A hypothetical trading record cannot completely account for the impact of financial risk in actual trading, such as the ability to withstand losses, and that and numerous other factors, such as the fact that third parties may engage in different analysis and have extensive research or other information they rely upon, and the investments have not been traded together in the manner shown, all of which can adversely affect actual trading results. Keep in mind that there are not actual allocations of specific investments to compare to the performance results from the hypothetical allocations and you should be wary of placing undue reliance on these results. These considerations apply to any User or Content providing you with hypothetical models or information that has the benefit of hindsight.